Fundraising

Objectives
Tackle Marketing offers a full range of services that will help you implement your marketing and fundraising objectives. Consistent messaging will leverage the equity your organization has established. We will develop messages suited to the different segments or audiences of your Donors and New Donor acquisition that communicate clearly the mission and goals of your organization. Detailed analysis of the different messages can provide insight for changes and refinements.

One primary goal is to generate awareness and action. By targeting your Donors and Prospects with relevant and consistent messaging, your mission will be clearly communicated. Again, you must have the tools necessary to measure the effectiveness of communication to your intended audiences and maintain regular contact with your donor base.

Marketing Strategy
Position your organization by developing a story that will identify your organization. As with any organization with vast and varied disciplines, your story will require capturing the attention of the audience you are targeting by delivering the right message to the right person. These messages will identify you with your audience and allow you to send variable messages based on Donor giving behavior, audience or segment. Our Direct Response Strategists will work with you to develop high-level key messaging that will become your organization's ‘identifier'.

TMG's Integrated Marketing and Fundraising Services
Project to Project
Strategic Planning
Direct Mail
Creative Design & Copywriting
Internet and Web Development
Database Management Software for Fundraisers with TMGProfile
Email Marketing
Major Gift Programs
General Advertisement